A workbook to create articles for world-famous newspapers in 15 minutes. A way of publishing any opinion as news by making it appear unbiased. It includes a way of making it legally sound, just in case litigation happens. Modern journalism is an algorithm. You don’t even need computing power to write. Decide to comment on anything. Take any view. But remember…

The Discipline of Finance has evolved based on publicly traded companies with many minority shareholders. This learning is then extrapolated to every other business, assuming that a CEO’s role is to increase business value (manage an outcome). This is not so. There is a big difference between a listed company…

Question for entrepreneurs before they make a pitch for capital Can this be your pitch? We started 15 years ago. Our revenue is $ 100m and a loss of $ 70m and is raising capital of $600m. We have a history of net losses, and we anticipate increased expenses in…

A business Pivot. What is it really? Every startup product evolves through actual use. Is a Pivot is not just a metaphor for what an entrepreneur or a business does? Or something else? Is this what entrepreneurs or managers do when they cannot reach their targeted growth rate? Pivot has…

We need a new marketing mindset, of making marketing activities a driver of demand creation and customer acquisition. And manage and measure marketing outcomes by how they influence measurable customer behavior. The above sketch shows the 5 Forces that influence customers in their engagement with a company. Influences act on…

What is Unit Economics and why is it important for Early-Stage startups (and established companies)? Why am I writing this? Because as entrepreneurs (and managers), we need to understand what unit economics tells us about the underlying business model and how it can guide us in making important decisions with…

Do not decide using tools used for analyzing listed investments. Decide based on startup development — The vocabulary of ‘economic moats’ is borrowed from value investors who invest in publicly traded or mature privately held companies. It is a concept attributed to Warren Buffet and Charlie Munger and is an aspect of their investing approach. Established businesses have financials. Their future performance is unlikely to be…

What happens when strategy manifests in organization titles and an organization is managed focused on value creation. Titles used for roles and how organizations are structured need to be revised as technology has profoundly changed the way work gets done and how an organization’s performance is measured. Business results are…

What entrepreneurs should know about the distinctive thinking of investors in early-stage startups and factors they weigh when making investment decisions. …